Seoul, a dynamic blend of tradition and modernity, offers travelers more than bustling streets, vibrant markets, and historic palaces. For those seeking a stay that reflects the city’s elegance and style, boutique hotels are the perfect choice. Unlike large-scale chain hotels, boutique hotels provide personalized service, unique interiors, and often prime locations that make exploring the city convenient and enjoyable. Whether you’re a solo traveler, a couple, or on a cultural adventure, Seoul’s boutique accommodations promise an intimate, refined experience. Below, we explore some of the city’s best boutique hotels, detailing their addresses, prices, services, and booking options.
Address: 137 Toegye-ro, Jung-gu, Myeongdong, Seoul, 04537, South Korea
Average Price: $120–$180 per night
Booking Options: Available via major travel platforms like Booking.com, Expedia, Agoda
Nestled in the heart of Myeongdong, one of Seoul’s most popular shopping districts, L7 Myeongdong offers a perfect combination of style, comfort, and convenience. Guests can walk to countless shops, street food stalls, and restaurants within minutes.
The hotel’s rooms are designed with modern aesthetics in mind, featuring large windows, cozy bedding, and vibrant décor. Some rooms include city views, adding a sense of Seoul’s bustling atmosphere to your stay. On-site facilities include a rooftop bar with panoramic views, a fitness center, and a café that serves locally inspired breakfast items.
What sets L7 apart is its attention to detail: the staff is multilingual and attentive, offering recommendations for hidden local gems, and ensuring every guest enjoys a seamless stay. Whether you are exploring the nearby Namsan Seoul Tower or wandering the streets of Myeongdong, this boutique hotel offers an ideal home base.
2. RYSE, Autograph Collection
Address: 130, Yanghwa-ro, Mapo-gu, Seoul, 04140, South Korea
Average Price: $200–$300 per night
Booking Options: Available on platforms like Hotels.com, Agoda, and Trip.com
Located in the artsy neighborhood of Hongdae, RYSE is a chic boutique hotel known for its contemporary art-inspired design and lively atmosphere. Every room is decorated with unique artwork, modern furnishings, and smart technology that enhances guest comfort.
Guests can enjoy the rooftop terrace, where panoramic views of Hongdae’s streets are complemented by an evening drink or morning coffee. The hotel also offers a fitness center, stylish bars, and multiple dining options ranging from casual bites to gourmet meals.
RYSE is especially popular among young travelers and couples looking for a creative, stylish space. Booking is easy via major travel platforms, and many guests recommend reserving rooms in advance due to high demand, particularly during city festivals or art events.
3. Hotel28 Myeongdong
Address: 28, Toegye-ro 20-gil, Jung-gu, Seoul, 04533, South Korea
Average Price: $150–$220 per night
Booking Options: Available via Agoda, Booking.com, and Expedia
Hotel28 is an artful boutique hotel combining luxury with a boutique charm, situated in the heart of Myeongdong. Its central location allows easy access to the city’s top shopping streets, historic temples, and vibrant nightlife.
The hotel features individually designed rooms, with each space reflecting modern sophistication through carefully curated furnishings, art pieces, and comfortable layouts. Guests can enjoy a cozy library lounge, a café offering gourmet coffee and pastries, and a 24-hour concierge service that assists with city tours, reservations, and transport.
Hotel28’s rooms are known for spacious bathrooms, premium bedding, and high-speed Wi-Fi, making it a perfect choice for business travelers and leisure tourists alike. Booking through travel platforms is recommended for competitive rates and package deals.
4. The Designers Hotel Dongdaemun
Address: 276, Cheonggyecheon-ro, Jongno-gu, Seoul, 03193, South Korea
Average Price: $100–$180 per night
Booking Options: Available on Agoda, Expedia, and Booking.com
Situated near Dongdaemun, Seoul’s famous shopping and fashion district, The Designers Hotel provides a creative and stylish stay for travelers. Rooms feature colorful, contemporary décor and clever layouts designed for comfort and efficiency.
The hotel boasts an on-site café, small but well-equipped fitness area, and 24-hour reception services. Guests can enjoy easy access to shopping malls, street markets, and cultural sites in the Jongno district. Its combination of affordable pricing and boutique charm makes it a popular choice for younger travelers or anyone seeking a convenient urban base.
Reservations are straightforward via most online booking platforms, and early booking can secure rooms with city or street views at attractive rates.
5. Nine Tree Hotel Myeongdong
Address: 24, Toegye-ro 16-gil, Jung-gu, Seoul, 04537, South Korea
Average Price: $100–$170 per night
Booking Options: Agoda, Booking.com, Expedia
Nine Tree Hotel Myeongdong is a boutique hotel that balances affordability and style. Located just minutes from Myeongdong’s shopping streets, it offers guests the perfect launching point for urban exploration.
The rooms are compact but thoughtfully designed, featuring contemporary furnishings, soft bedding, and practical amenities. The hotel provides complimentary breakfast, free Wi-Fi, and a small business center. Its customer service is often praised for friendliness and helpful local recommendations, making it ideal for first-time visitors to Seoul.
Booking is convenient through multiple travel platforms, with special deals often available for multi-night stays.
6. Orakai Insadong Suites
Address: 46, Insadong-gil, Jongno-gu, Seoul, 03147, South Korea
Average Price: $180–$250 per night
Booking Options: Available on Expedia, Agoda, Trip.com
For travelers seeking an apartment-style boutique stay, Orakai Insadong Suites offers spacious suites in the heart of the historic Insadong neighborhood. This area is famous for traditional tea houses, galleries, and antique shops.
Suites feature fully equipped kitchens, separate living areas, and modern décor, making them perfect for extended stays or family travel. Guests can also enjoy a fitness center, sauna, and concierge services. The location allows for easy exploration of nearby palaces, street markets, and cultural landmarks.
Reservations can be made easily through major travel websites, and the hotel often offers packages for longer stays, providing great value for families or business travelers.
7. GLAD Hotel Mapo
Address: 211, Mapo-daero, Mapo-gu, Seoul, 04147, South Korea
Average Price: $120–$200 per night
Booking Options: Booking.com, Agoda, Hotels.com
GLAD Hotel Mapo combines modern design with comfortable amenities in the Mapo district, a lively area near Hongdae and Sinchon. The hotel is known for its contemporary rooms, friendly service, and convenient access to public transportation.
The rooms are stylish, with high-quality bedding, spacious work areas, and smart TVs. Guests can enjoy a rooftop bar, café, and meeting facilities. Its proximity to restaurants, shopping streets, and entertainment venues makes it ideal for travelers who want both style and accessibility.
Booking through online travel platforms ensures a hassle-free experience, with options for flexible cancellation and special rates during off-peak periods.
8. Hotel28 Gangnam Premier
Address: 9, Teheran-ro 1-gil, Gangnam-gu, Seoul, 06132, South Korea
Average Price: $180–$280 per night
Booking Options: Agoda, Expedia, Booking.com
In the upscale district of Gangnam, Hotel28 Premier offers boutique luxury with easy access to shopping malls, fine dining, and entertainment hubs. The hotel’s design emphasizes elegance and comfort, featuring modern décor, spacious rooms, and high-quality furnishings.
Guests can enjoy a rooftop terrace, fitness center, and personalized concierge services. Rooms include large windows, premium bedding, and advanced in-room technology for ultimate comfort. Its location in Gangnam makes it ideal for both business travelers and tourists seeking a stylish, central base.
Booking is straightforward via travel platforms, which often offer deals on multiple-night stays or package options including breakfast.
9. Orakai Hotel Seoul City
Address: 39, Mapo-daero, Mapo-gu, Seoul, 04147, South Korea
Average Price: $160–$240 per night
Booking Options: Expedia, Booking.com, Agoda
This boutique hotel offers a balance of style, comfort, and convenience. Located near Mapo and Hongdae, guests can enjoy lively nightlife, cafés, and art spaces just steps from the hotel.
Rooms are elegantly furnished, featuring modern design, comfortable bedding, and functional workspaces. The hotel provides on-site dining options, a fitness center, and 24-hour concierge services. Booking is simple via major travel platforms, and early reservations are recommended to secure rooms with city views or extra amenities.
10. Hotel28 Itaewon
Address: 34, Itaewon-ro 55-gil, Yongsan-gu, Seoul, 04349, South Korea
Average Price: $140–$220 per night
Booking Options: Agoda, Expedia, Booking.com
Itaewon, known for its multicultural vibe, is home to Hotel28 Itaewon, a boutique hotel offering stylish interiors and a convenient central location. Rooms feature contemporary design, comfortable furnishings, and smart amenities that make every stay relaxing.
Guests can access nearby restaurants, nightlife, and international shopping streets easily. The hotel also offers breakfast, concierge services, and a small business center. Booking is easy via travel platforms, with frequent deals for flexible check-in and multi-night stays.
Seoul’s boutique hotels provide travelers with more than just a place to sleep—they offer an intimate experience, personalized service, and strategic locations that make exploring the city effortless. From the bustling streets of Myeongdong to the artistic neighborhoods of Hongdae, and the upscale allure of Gangnam, boutique accommodations bring a refined, memorable layer to your Seoul adventure.
When planning your stay, consider your travel style: whether you prefer art-inspired spaces, apartment-style suites, or chic city-center hotels, Seoul’s boutique offerings combine comfort, style, and convenience. Booking through major travel platforms ensures ease, flexibility, and access to deals, allowing you to focus on enjoying the city’s culture, cuisine, and energy.Seoul Boutique Hotel Recommendations: Refined Stays with Prime Locations
Seoul, a dynamic blend of tradition and modernity, offers travelers more than bustling streets, vibrant markets, and historic palaces. For those seeking a stay that reflects the city’s elegance and style, boutique hotels are the perfect choice. Unlike large-scale chain hotels, boutique hotels provide personalized service, unique interiors, and often prime locations that make exploring the city convenient and enjoyable. Whether you’re a solo traveler, a couple, or on a cultural adventure, Seoul’s boutique accommodations promise an intimate, refined experience. Below, we explore some of the city’s best boutique hotels, detailing their addresses, prices, services, and booking options.
1. L7 Myeongdong by Lotte
Address: 137 Toegye-ro, Jung-gu, Myeongdong, Seoul, 04537, South Korea
Average Price: $120–$180 per night
Booking Options: Available via major travel platforms like Booking.com, Expedia, Agoda
Nestled in the heart of Myeongdong, one of Seoul’s most popular shopping districts, L7 Myeongdong offers a perfect combination of style, comfort, and convenience. Guests can walk to countless shops, street food stalls, and restaurants within minutes.
The hotel’s rooms are designed with modern aesthetics in mind, featuring large windows, cozy bedding, and vibrant décor. Some rooms include city views, adding a sense of Seoul’s bustling atmosphere to your stay. On-site facilities include a rooftop bar with panoramic views, a fitness center, and a café that serves locally inspired breakfast items.
What sets L7 apart is its attention to detail: the staff is multilingual and attentive, offering recommendations for hidden local gems, and ensuring every guest enjoys a seamless stay. Whether you are exploring the nearby Namsan Seoul Tower or wandering the streets of Myeongdong, this boutique hotel offers an ideal home base.
2. RYSE, Autograph Collection
Address: 130, Yanghwa-ro, Mapo-gu, Seoul, 04140, South Korea
Average Price: $200–$300 per night
Booking Options: Available on platforms like Hotels.com, Agoda, and Trip.com
Located in the artsy neighborhood of Hongdae, RYSE is a chic boutique hotel known for its contemporary art-inspired design and lively atmosphere. Every room is decorated with unique artwork, modern furnishings, and smart technology that enhances guest comfort.
Guests can enjoy the rooftop terrace, where panoramic views of Hongdae’s streets are complemented by an evening drink or morning coffee. The hotel also offers a fitness center, stylish bars, and multiple dining options ranging from casual bites to gourmet meals.
RYSE is especially popular among young travelers and couples looking for a creative, stylish space. Booking is easy via major travel platforms, and many guests recommend reserving rooms in advance due to high demand, particularly during city festivals or art events.
3. Hotel28 Myeongdong
Address: 28, Toegye-ro 20-gil, Jung-gu, Seoul, 04533, South Korea
Average Price: $150–$220 per night
Booking Options: Available via Agoda, Booking.com, and Expedia
Hotel28 is an artful boutique hotel combining luxury with a boutique charm, situated in the heart of Myeongdong. Its central location allows easy access to the city’s top shopping streets, historic temples, and vibrant nightlife.
The hotel features individually designed rooms, with each space reflecting modern sophistication through carefully curated furnishings, art pieces, and comfortable layouts. Guests can enjoy a cozy library lounge, a café offering gourmet coffee and pastries, and a 24-hour concierge service that assists with city tours, reservations, and transport.
Hotel28’s rooms are known for spacious bathrooms, premium bedding, and high-speed Wi-Fi, making it a perfect choice for business travelers and leisure tourists alike. Booking through travel platforms is recommended for competitive rates and package deals.
4. The Designers Hotel Dongdaemun
Address: 276, Cheonggyecheon-ro, Jongno-gu, Seoul, 03193, South Korea
Average Price: $100–$180 per night
Booking Options: Available on Agoda, Expedia, and Booking.com
Situated near Dongdaemun, Seoul’s famous shopping and fashion district, The Designers Hotel provides a creative and stylish stay for travelers. Rooms feature colorful, contemporary décor and clever layouts designed for comfort and efficiency.
The hotel boasts an on-site café, small but well-equipped fitness area, and 24-hour reception services. Guests can enjoy easy access to shopping malls, street markets, and cultural sites in the Jongno district. Its combination of affordable pricing and boutique charm makes it a popular choice for younger travelers or anyone seeking a convenient urban base.
Reservations are straightforward via most online booking platforms, and early booking can secure rooms with city or street views at attractive rates.
5. Nine Tree Hotel Myeongdong
Address: 24, Toegye-ro 16-gil, Jung-gu, Seoul, 04537, South Korea
Average Price: $100–$170 per night
Booking Options: Agoda, Booking.com, Expedia
Nine Tree Hotel Myeongdong is a boutique hotel that balances affordability and style. Located just minutes from Myeongdong’s shopping streets, it offers guests the perfect launching point for urban exploration.
The rooms are compact but thoughtfully designed, featuring contemporary furnishings, soft bedding, and practical amenities. The hotel provides complimentary breakfast, free Wi-Fi, and a small business center. Its customer service is often praised for friendliness and helpful local recommendations, making it ideal for first-time visitors to Seoul.
Booking is convenient through multiple travel platforms, with special deals often available for multi-night stays.
6. Orakai Insadong Suites
Address: 46, Insadong-gil, Jongno-gu, Seoul, 03147, South Korea
Average Price: $180–$250 per night
Booking Options: Available on Expedia, Agoda, Trip.com
For travelers seeking an apartment-style boutique stay, Orakai Insadong Suites offers spacious suites in the heart of the historic Insadong neighborhood. This area is famous for traditional tea houses, galleries, and antique shops.
Suites feature fully equipped kitchens, separate living areas, and modern décor, making them perfect for extended stays or family travel. Guests can also enjoy a fitness center, sauna, and concierge services. The location allows for easy exploration of nearby palaces, street markets, and cultural landmarks.
Reservations can be made easily through major travel websites, and the hotel often offers packages for longer stays, providing great value for families or business travelers.
7. GLAD Hotel Mapo
Address: 211, Mapo-daero, Mapo-gu, Seoul, 04147, South Korea
Average Price: $120–$200 per night
Booking Options: Booking.com, Agoda, Hotels.com
GLAD Hotel Mapo combines modern design with comfortable amenities in the Mapo district, a lively area near Hongdae and Sinchon. The hotel is known for its contemporary rooms, friendly service, and convenient access to public transportation.
The rooms are stylish, with high-quality bedding, spacious work areas, and smart TVs. Guests can enjoy a rooftop bar, café, and meeting facilities. Its proximity to restaurants, shopping streets, and entertainment venues makes it ideal for travelers who want both style and accessibility.
Booking through online travel platforms ensures a hassle-free experience, with options for flexible cancellation and special rates during off-peak periods.
8. Hotel28 Gangnam Premier
Address: 9, Teheran-ro 1-gil, Gangnam-gu, Seoul, 06132, South Korea
Average Price: $180–$280 per night
Booking Options: Agoda, Expedia, Booking.com
In the upscale district of Gangnam, Hotel28 Premier offers boutique luxury with easy access to shopping malls, fine dining, and entertainment hubs. The hotel’s design emphasizes elegance and comfort, featuring modern décor, spacious rooms, and high-quality furnishings.
Guests can enjoy a rooftop terrace, fitness center, and personalized concierge services. Rooms include large windows, premium bedding, and advanced in-room technology for ultimate comfort. Its location in Gangnam makes it ideal for both business travelers and tourists seeking a stylish, central base.
Booking is straightforward via travel platforms, which often offer deals on multiple-night stays or package options including breakfast.
9. Orakai Hotel Seoul City
Address: 39, Mapo-daero, Mapo-gu, Seoul, 04147, South Korea
Average Price: $160–$240 per night
Booking Options: Expedia, Booking.com, Agoda
This boutique hotel offers a balance of style, comfort, and convenience. Located near Mapo and Hongdae, guests can enjoy lively nightlife, cafés, and art spaces just steps from the hotel.
Rooms are elegantly furnished, featuring modern design, comfortable bedding, and functional workspaces. The hotel provides on-site dining options, a fitness center, and 24-hour concierge services. Booking is simple via major travel platforms, and early reservations are recommended to secure rooms with city views or extra amenities.
10. Hotel28 Itaewon
Address: 34, Itaewon-ro 55-gil, Yongsan-gu, Seoul, 04349, South Korea
Average Price: $140–$220 per night
Booking Options: Agoda, Expedia, Booking.com
Itaewon, known for its multicultural vibe, is home to Hotel28 Itaewon, a boutique hotel offering stylish interiors and a convenient central location. Rooms feature contemporary design, comfortable furnishings, and smart amenities that make every stay relaxing.
Guests can access nearby restaurants, nightlife, and international shopping streets easily. The hotel also offers breakfast, concierge services, and a small business center. Booking is easy via travel platforms, with frequent deals for flexible check-in and multi-night stays.
Seoul’s boutique hotels provide travelers with more than just a place to sleep—they offer an intimate experience, personalized service, and strategic locations that make exploring the city effortless. From the bustling streets of Myeongdong to the artistic neighborhoods of Hongdae, and the upscale allure of Gangnam, boutique accommodations bring a refined, memorable layer to your Seoul adventure.
When planning your stay, consider your travel style: whether you prefer art-inspired spaces, apartment-style suites, or chic city-center hotels, Seoul’s boutique offerings combine comfort, style, and convenience. Booking through major travel platforms ensures ease, flexibility, and access to deals, allowing you to focus on enjoying the city’s culture, cuisine, and energy.
